- On 28 April 2020
Crazy was founded by Valeria Colturi, an ex cross-country Italian champion, in 1989.
She had a dream: to create original garments able to improve the inadequate and boring standards that were common at that time. Soon she became popular in the small world of the Italian skiing racers. Her friendship with many athletes helped her to understand the need to create products tailored for the new sports born at the beginning of the ’90s: the ski touring and the skyrunning.
The first champions challenged her to create these products and she was able to invent the first ski touring race suit and the first skyrunning clothing. The innovation brought by Crazy on the market was a disruptive one, but the best was yet to come.
In fact, from the experience of the race world, Valeria had a brilliant idea. The solutions and the technologies used for these sports should have been adopted to create a new type of clothing appropriate for those people that want to go to the mountain in safety and speed, with performance-oriented garments. The Fast&Light concept was born.
This revolution is mostly addressed to the active users, the ones that always want to challenge themselves, even in the most insidious circumstances. Thanks to her experience in the race world, Valeria knew how disappointing could be the sweat and the limitation in terms of movements that the unsuitable garments cause just a few minutes after the beginning of the performance.
The Fast&Light garments provide them a solution to these unpleasant situations.
Another benefit coming from this mindset is that it provides the safest way to approach the mountains. People can move faster when they don’t need to bring heavy clothes. This aspect allows them to adapt in a faster way to the changing weather conditions and it decreases the possibility to be involved in accidents.
When it comes about Fast&Light clothing, Crazy is the original, because it was the first brand to introduce in the market this concept. Since 1989, all the collections have remained faithful to it. You can check on the website the last creations designed by Valeria and a nice video able to explain the advantages of the Fast&Light philosophy: https://www.crazy.it/en/index.aspx